Peter England to roll out 100 exclusive outlets by end of this fiscal

Peter England to roll out 100 exclusive outlets by end of this fiscalPeter England Fashion and Retail (PEFR), the mid-priced apparel division of Aditya Birla Nuvo, has decided to open around 100 exclusive stores by the end of the current fiscal.

The company intends to promote brands like Elysee, Byford and Spin Off, through the launch of these proposed exclusive outlets.

Under the arrangement, the company will open 20 stores in the first half of the fiscal across the country, including metros and small towns like Haridwar and Rae Bareilly, and go through the franchise route to open it.

Peter England is the largest selling shirt brand in the country and has an impressive portfolio of internationally styled garments, offering value for money, which is the hallmark of all Peter England products.

At present, PFER has around exclusive 300 stores across the country.