Continuing with its expansion to key markets all over the world, gaming content provider Pariplay has announced the signing of a strategic partnership deal with SunBet to provide South African customers with its pioneering content. SunBet is one of the best-known casino brands in a number of African markets, offering gambling-friendly land-based as well as online gaming to its customers. Pariplay, a subsidiary of NeoGames S.A., is a well-known provider of modern and unique iGaming and iLottery solutions.

Under the terms of the new partnership deal, Pariplay will be responsible delivering its popular gaming content from its proprietary brand Wizard Games to customers through the African operator. Along with content from Wizard Games, Pariplay will also provide third-party content from its Fusion platform.

Currently, the Fusion platform offers more than 14.000 exciting & thrilling games with various interesting themes from more than 120 suppliers. In addition, Fusion allows its users to make use of its advanced suite of various back-office conversion & retention tools that are efficient enough to improve players’ gaming experience. The list of the comprehensive tools includes Raffle Rocket, Fusion Tournaments, and Spin the Wheel.

Tsachi Maimon, President of Pariplay’s parent entity NeoGames Group, spoke high of SunBet, describing it as one of the “most well-known casino brands” in the gaming market of African continent. He stressed that he and his team members were delighted to team up with the African operator to bring Fusion aggregation content and home-grown Wizard gaming products to gaming enthusiasts to further elevate their array of choice.

SunBet Chief Executive Officer (CEO) Simon Gregory added that his company was very excited to take the company’s products to the next level.

Speaking on the topic, SunBet said, “Pariplay has a market-leading offering courtesy of both its in-house content and its aggregation platform, and we’re delighted to be able to leverage that into exceptional gaming experiences for our customers. From localized slots to world-class games, it’s a fantastic offering, and we’re very excited to take our offering to the next level.”

Regulated by the Western Cape Gambling & Racing Board, SunBet is a subsidiary of SunBet International, and it has been making its presence felt in the market for more than four decades. It is mainly famous for its world-class resorts, casinos, and luxury restaurants.