OpenBet, a global leader in sports betting technology, has completed its strategic transition from Endeavor Group Holdings to OB Global Holdings in a management-led buyout backed by entertainment mogul Ariel Emanuel. With CEO Jordan Levin remaining at the helm, the move sets the stage for a new era of focused growth, operational autonomy, and technological innovation. Amid ongoing global expansion—particularly in Brazil and the lottery sector—OpenBet continues to enhance its platform’s reach, powering over 200 operators worldwide. The transaction marks a milestone that reflects not only structural change, but also confidence in OpenBet’s market positioning and long-term potential.

Leadership Buyout Signals Renewed Strategic Vision

In a defining moment for the company, OpenBet has transitioned ownership through a management buyout, orchestrated with the support of Ariel Emanuel and key executives including CEO Jordan Levin. The deal underscores internal belief in OpenBet’s strategic roadmap and technological foundations.

The buyout allows OpenBet to operate with greater agility, freed from corporate parentage, enabling a sharper focus on core competencies and regional priorities. Emanuel’s backing brings additional industry clout, suggesting the transaction is not merely financial—it’s a strategic alignment of talent, vision, and long-term opportunity.

Technological Backbone Supporting 200+ Global Operators

At the core of OpenBet’s sustained growth is its modular, high-performance betting platform, known for delivering scalability, regulatory compliance, and near-flawless uptime. Trusted by over 200 operators globally, the platform is optimized to handle real-time betting volumes at massive scale.

OpenBet’s reputation for reliability, security, and speed has made it a go-to technology provider for sportsbooks in diverse regulatory environments—from mature European markets to fast-emerging regions in Latin America and beyond. The company’s technical acumen gives partners the assurance of stability even during high-traffic sporting events.

Brazilian Expansion Signals Focused Regional Strategy

OpenBet’s recent entry into Brazil through a partnership with BandBet marks a pivotal expansion into one of Latin America’s most promising betting markets. With favorable demographics, an evolving regulatory landscape, and surging digital engagement, Brazil is a strategic frontier for sports betting growth.

Beyond BandBet, OpenBet has formed several alliances with trusted regional operators. These partnerships reflect a commitment to delivering localized, scalable solutions that blend technological sophistication with regional compliance. The move also affirms OpenBet’s ability to build meaningful operator relationships in fast-evolving jurisdictions.

Lottery Sector Emerges as Key Growth Avenue

In parallel to its sportsbook operations, OpenBet is advancing into the government-backed lottery segment—an arena with both scale and stability. More than 20 of OpenBet’s clients are members of the World Lottery Association (WLA), affirming its credibility and track record in public-sector gaming.

OpenBet’s offering is particularly suited for state-regulated lottery and betting entities, thanks to its compliance-focused architecture and customizable modules. This expansion represents a deliberate move to diversify revenue and deepen its involvement in mission-critical, socially accountable gaming verticals.

CEO Jordan Levin Reinforces Confidence in Growth Trajectory

Following the buyout, CEO Jordan Levin reaffirmed his leadership role and articulated a confident outlook. “OpenBet is better positioned than ever to drive market expansion and product innovation while defining the future of betting and gaming entertainment,” Levin said.

He highlighted the company’s premium product portfolio, industry-leading talent, and strong pipeline momentum as pillars of long-term growth. His continued stewardship ensures strategic continuity and reinforces confidence among partners, clients, and investors navigating the evolving dynamics of the global betting industry.