TopNews

Operating in times where the hatchback segment is already very crowded with several offering, Nissan has decided to take the BTL route in order to promote its recently launched model Micra in the Indian market. Under the recently launched activity, Nissan Motor India Private Ltd (NMIPL) announced a unique promotional campaign for the Micra in association with Fever 104 FM for Delhi, Mumbai and Bangalore.

While the RJs Anurag Pandey and Karan Singh will conduct their shows traveling in Micra, it is to be mentioned here that the campaign will run from Monday, July 19 to Friday, July 23, 2010.

Tractor major, Mahindra & Mahindra (M&M) has surely been one of the strongest players in the Indian tractors market and the company is expecting to continue it’s dream-run on the Indian market.

In fact, the company is eying a significant increase in its market share this fiscal on the back of an enhanced demand for its products in the domestic circuit.

While the small wonder has been the love for many Indians since the product was launched by Tata Motors but the government is thinking of making the product as a replacement for auto rickshaws in various parts of the country.

Transport minister R. Ashoka recently said that the government is considering a proposal of buying 10,000 units of the Nano and renting them out in Bangalore.

The minister further pointed out the fact, that while the ratio of profit will be divided among the driver and the government in the ratio of 60:40, respectively.

After the market leader Maruti Suzuki clocked a million units in the last fiscal, the home-grown auto major, Tata motors will be joining it soon.

There is no denying to the fact that as Tata motors manufactures products in a range of segment unlike the case with Maruti Suzuki that it limited to passenger cars, a widely-expected ramp-up in the production of Nano will catapult Tata Motors and pitch it to a point to reap benefits of economies of scale.

While the Italian auto major bought its 500 to the Indian market much before Volkswagen launched its iconic model, Beetle but the recently released sales figures show the trend that the consumer are attracted more towards the Beetle.

However, Fiat is still buoyant about the success of the model and is thinking about re-launching its flagship compact marquee Cinquecento, popularly known as Fiat 500, in the next few months.

There is no denying to the fact that since Ford India had launched its hatchback model Figo in the Indian market, it has been able to take the market by storm.

While the product has received over 25,000 bookings in the past few months that followed the launch of the model, the company expects to clear the backlog of 6,000-7,000 units in a month's time.