In a strategic move that continues its aggressive push into regulated markets, Yggdrasil has entered the Spanish market through a new partnership with SpeedyBet. The deal brings Yggdrasil's renowned slot portfolio, including fan-favorite titles like Valley of the Gods 2, to SpeedyBet’s growing Spanish customer base. This partnership also builds on the existing operations of Paf Group, which acquired SpeedyBet in 2021 and has been actively operating in Spain through its Paf.es platform. With Yggdrasil already making inroads in other European markets like the Netherlands, this latest collaboration is poised to strengthen both companies' presence in Spain’s competitive online gaming industry.

Yggdrasil Expands Slot Portfolio into Spain

Yggdrasil's entry into the Spanish market via SpeedyBet represents a significant milestone for the company, as it extends its acclaimed slot games to a new demographic. Notably, Valley of the Gods 2 will be among the titles available, marking the latest in Yggdrasil's efforts to increase its footprint in regulated markets across Europe. The Spanish market is seen as a key growth driver for Yggdrasil, and this partnership gives SpeedyBet access to a proven portfolio of engaging and innovative gaming content.

SpeedyBet Builds on Existing Paf Group Operations

The launch of SpeedyBet in Spain is an extension of Paf Group’s ongoing operations in the region. Paf Group, which acquired the Speedy brand in 2021, already has a presence through its Paf.es platform, and the introduction of SpeedyBet is expected to complement its existing offerings. By integrating Yggdrasil's high-quality slots, SpeedyBet positions itself as a key player in Spain’s growing online gaming sector, leveraging its new content to attract and retain a loyal customer base.

Yggdrasil’s Strategic Expansion into Regulated Markets

Yggdrasil's collaboration with SpeedyBet is part of a broader strategy to grow its presence in regulated markets across Europe. This partnership follows similar moves in other key regions, such as Yggdrasil’s 2021 entry into the Dutch market through its partnership with Circus.nl. The company has continued to build on its success in these markets by forming strategic alliances and introducing its games, developed through initiatives like YG Masters, to various platforms across Europe, including Switzerland and now Spain.

Leadership Perspectives on the Partnership

Yggdrasil’s Commercial Director, Jose Kadala, emphasized the importance of the Spanish market in the company’s growth strategy: “The Spanish market is a key growth area for us, and this collaboration allows us to deliver our engaging slots content to a new audience of players. We are confident that our games, including the popular Valley of the Gods 2, will be a hit with Spanish customers and help SpeedyBet establish itself as a leading operator in the market.”

Echoing Kadala's sentiments, Cristina Sebastian, Paf Country Manager for Spain, highlighted the alignment between Yggdrasil’s portfolio and SpeedyBet’s mission: “Yggdrasil’s reputation for high-quality slots aligns perfectly with our mission to provide a thrilling and entertaining experience for our players. By offering its popular titles, we’re confident Spanish customers will find something they love at SpeedyBet.”

Yggdrasil’s Growing Presence in Europe

The launch of SpeedyBet in Spain is just the latest in a series of successful initiatives by Yggdrasil in regulated markets across Europe. The company’s strategic partnerships have enabled it to introduce its innovative gaming content to key regions such as Switzerland and the Netherlands. With a strong commitment to compliance and a focus on delivering engaging, high-quality games, Yggdrasil is poised to continue its expansion across the continent, with Spain now being a key target in its growth trajectory.