New Delhi, Nov 11 : Private carrier Jet Airways Wednesday launched a service to enable passengers learn of the lowest prevailing fares on its network from mobile phones on any given day of travel.

Passengers can send short text messages (SMS) to get the lowest fares available at a given time and sector on jetairways. com.

The SMS will have to be sent in the "LFS origin-destination-date" format to 56388 (for instance, LFS BOM DEL 25/11).

"This initiative, the first of its kind in the domestic civil aviation industry, is designed to seamlessly offer guests information on the lowest possible fares at that moment," said Jet's chief commercial officer Sudheer Raghavan.

"We are confident that it will be popular with our travellers, and encourage more people to book online at jetairways. com," Raghavan added. (IANS)