The latest celebrity to front an advertising campaign for computer game giant Nintendo is RandB star Beyonce Knowles. She is the spokesmodel for the new game Rhythm Heaven. She told contactmusic. com, "I have so many memories with Super Mario and of course I know the theme song; I can sing the whole thing all the way through! And now I'm a part of it (the Nintendo brand), so I'm really proud of that."

Other stars to have featured in Nintendo DS adverts include actors Nicole Kidman, Patrick Stewart and Liv Tyler and singer Carrie Underwood. – Sampurn Media