Moving Picture Company India (MPC), India’s leading video software startup, has partnered with Movico Technologies to digitize, promote and sell archival footage through Movico's new video aggregation website.

Movico Technologies is a video software startup that integrates key video, mobile, PC and internet technologies to build next generation video software products to serve the needs of video producers and distributors.

Moving Picture's exclusive and priceless video footage, exceeding 12,000, hours includes travel destinations, exotic locations, major political events, profiles of Bollywood stars, celebrities, music performances and unique stock footage from all over India, Afghanistan and Bhutan.

It also includes fiction programs and original animation footage.

Under the deal, Movico will undertake the digitization, classification and repurposing of footage that will allow Moving Picture Company to easily access the video library for its own production use as well as to make select footage available worldwide for sale, to other content producers.

Moving Picture intends to raise over US$ 5 million this year to strengthen its portfolio of product, service and aggregation targeted at the video content market.