The leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, NAVTEQ, highlights experience in its 8th visit to MWC.

This year's Mobile World Congress showcase includes: a broad range of location-focused applications on display via a variety of customer demos, coupled with interactive demonstrations of unique advancements in visual content; innovative technologies that advance map data collection and content development efforts and lastly, tools and support aimed at helping developers launch new products.

The focus remains on delivering products, services and solutions to customers which enhance the end-user experience for today's sophisticated consumer.

NAVTEQ's advanced visual content portfolio to create a heightened user experience combine with Advanced Content, Services and Solutions: Location-based solutions and navigation.

NAVTEQ's enabling technologies offer a glimpse into how NAVTEQ obtains the highest quality levels in data collection as well as the future of location-based innovation:

NAVTEQ True - revolutionary new data collection technology (new in Europe): NAVTEQ True has been developed to further advance the scale, speed and efficiency of map data collection.  

All collected data is geo-referenced through a combination of LIDAR, panoramic and high resolution cameras, GPS and IMU positioning. This allows both imagery and 3D data points to superimposed to create a more highly detailed digital representation. (With Input from Agencies)