Mahindra and Mahindra, India's leading automobile manufacturing company, is venturing into the film production and distribution business, according to sources. Though the company is yet to make the formal declaration about its media foray, but the sources revealed that the company has created Rs 200 million ($5 million) media fund, which is to be invested in movies and television.

Further it has been reported that company's media division is focusing on movies, and reportedly has acquired the world distribution rights of Suneil

Shetty-sponsored Popcorn Entertainment's newest venture "Mumbai Chakachak", starring Rahul Bose, Ayesha Dharker, Vinay Pathak, Mandira Bedi, Cyrus Broacha and Suresh Menon. The movie is being directed by Sanjay Jha.

Along with this development, the company is also planning to step into regional movie production and will launch its first Bengali venture "Shukhno Lanka" (Dry Chilli) shortly with Mithun Chakraborty heading the cast.