LeoVegas Group, a prominent online gambling provider, has become the newest member of the European Gaming and Betting Association (EGBA). This strategic move highlights the company’s commitment to fostering industry-wide collaboration and promoting robust standards in the gaming and betting sector. LeoVegas aims to leverage its membership to enhance EGBA’s representation in key regions, particularly the Nordics, while playing an active role in advancing responsible gambling practices, regulatory compliance, and safer gaming initiatives.

A Commitment to Industry Leadership

Strengthening EGBA’s Influence: By joining EGBA, LeoVegas underscores its dedication to contributing to industry-wide cooperation. The company seeks to amplify EGBA’s representation in critical markets such as the Nordics, where LeoVegas holds a strong presence.

Active Participation in Initiatives: LeoVegas plans to participate in EGBA’s working groups and initiatives. These efforts will focus on promoting responsible advertising, enhancing safer gambling practices, and adopting the latest EU Anti-Money Laundering (AML) regulations.

Advocacy for Safer Gambling: LeoVegas’s involvement in initiatives like EGBA’s Safer Gambling Week demonstrates its commitment to fostering a sustainable and responsible gaming ecosystem.

Safer Gambling Week: A Milestone Initiative

Record-breaking Engagement: EGBA’s Safer Gambling Week campaign, a major initiative supported by LeoVegas, achieved significant success by reaching 30% more users compared to the previous year. This milestone reflects the growing impact of collaborative efforts to promote responsible gambling.

Encouraging Industry Participation: The campaign has become a cornerstone of EGBA’s efforts to drive awareness and engagement among players and operators, setting new benchmarks for industry collaboration.

Comments from LeoVegas and EGBA Leadership

LeoVegas on Driving Innovation and Responsibility: Carl Brincat, Director of Policy & Regulatory Affairs at LeoVegas Group, stated, “As a company committed to safer gambling and technological innovation, we look forward to contributing our expertise to EGBA’s important work. This partnership aligns perfectly with our vision of leading the way toward a sustainable and well-regulated gambling industry in Europe.”

EGBA Welcomes LeoVegas: Maarten Haijer, Secretary General of EGBA, expressed his enthusiasm for the partnership, saying, “We’re delighted to welcome LeoVegas Group to EGBA’s membership and pleased to close the year with another new member. As a leader in our industry and with a strong Nordic market presence, LeoVegas Group brings valuable expertise to our association and will enhance our collective efforts to promote a well-regulated and sustainable gambling sector in Europe.”

Key Focus Areas for LeoVegas and EGBA

Responsible Advertising: LeoVegas aims to collaborate with EGBA in setting high standards for responsible advertising across the gaming sector, ensuring that promotional activities prioritize player safety.

Safer Gambling Practices: The partnership emphasizes the adoption of measures that foster safer gambling environments, protecting players from potential harm and enhancing overall trust in the industry.

Regulatory Compliance: Both parties are committed to adhering to the latest EU AML regulations, ensuring robust compliance mechanisms that align with evolving digital sector standards.

Driving a Sustainable Future in Gaming

Enhancing Nordic Market Standards: LeoVegas’s expertise and leadership in the Nordic markets will bolster EGBA’s efforts to strengthen industry standards and drive sustainable growth in the region.

Innovative Technological Integration: By contributing its technological know-how, LeoVegas will support EGBA’s mission to create a forward-thinking and adaptive gambling industry.

Bottomline: A Promising Partnership

The collaboration between LeoVegas and EGBA represents a significant step toward enhancing industry standards and fostering sustainable growth in Europe’s gambling sector. By aligning its expertise with EGBA’s vision, LeoVegas reinforces its role as a leader in responsible gambling and innovation. This partnership promises to create a more secure and well-regulated gaming environment, benefiting operators, regulators, and players alike.