London, Jan 29 : Kate Upton's incredible curves have helped her acquire a starring role in Old Hollywood-style campaign for a shoe company.

Photographer David Lipman told Women's Wear Daily, that they chose the former Sports Illustrated Swimsuit model for Sam Edelman shoes' ad, as she is not stick thin and is beautiful and all-American, the Daily Mail reported.

In one photo, Upton is seen wearing a tight black dress and lacy heels, posing seductively in a windowsill with a view of the Manhattan skyline.

In another picture, the black bodysuit-clad model reclines on a chaise lounge gazing at her reflection in the mirror.

Another shot features her sitting on the floor amid a pile of shoes, her signature blonde locks swept to one side.

Lipman's decision to collaborate with her was apparently instigated when he spotted the former horseback riding champion wearing Edelman's equestrian-style boots. (ANI)