According to a new Juniper Research report, the attempts which bigwig US wireless network operators, like Verizon Wireless and AT&T, are making to expand their Long Term Evolution (LTE) networks will yield high returns in the coming years.
As per the Juniper report, despite the fact that LTE deployment involves heavy investment, and carriers need to attach value to it for consumers, future payoff is evidently there for the US wireless networks.
Going by Juniper's projections, revenue from 4G LTE services will likely be in excess of $340 billion by 2017; and would represent 31 percent of total service revenues from all mobile services - 2G, 3G, and 4G. The figures mark a notable increase over the expected total LTE revenue of around $75 billion in 2013.
Given the fact that 4G subscriptions have been witnessing an increase over the last 12 months, the Juniper report has projected that, by the year 2015, consumer subscriptions will surpass those of the presently-dominating business segment. However, in spite of their growing numbers, consumers will only account for less than 50 percent of the total revenues of the operators.
Noting that the increased penetration of LTE services and capable smartphones and connected devices will require operators to "develop clear pricing strategies to transition customers," the Juniper report's author Nitin Bhas said in a February 13 statement: "Overall, they (operators) will have to present customers with innovative services that will meet users' requirements and, crucially, that users will attach value to."