Google to Offer Free Advertising to Small Businesses
World's leading search engine Google has announced to offer free advertising coupons for small and medium businesses (SMBs) across the country, the global firm's Indian subsidiary revealed on Thursday.
Google India also reported to offer a new service called JumpStart as a part of this initiative, wherein Google will offer free expert support to assist SMBs develop an online advertising campaign to attract new customers.
"The AdWords programme provides marketers a cost-effective platform where-in they can measure RoI (return on investment), monitor and optimise their campaign. SMBs can start advertising online with a budget as low as Rs.
200 a day and grow it as per their business demand, thus having control over their ad-spends and flexibility", Seshadri quoted.
The initiative is revealed to extend a fast and easy way to SMBs to get their advertising campaign off to a good start. Google India specialists will work in conglomeration with SMBs to establish their AdWords account and develop a customized campaign suitable to their business and budget.
Google India expects a wide opportunity in Small and Medium business sector and is aimed to give support to all local Small and Medium business advertisers to help them gain from the Internet medium.