GM showcases its entire portfolio at Hyderabad Motor show

GMWith a view to keep up with its commitment to the Indian market, GM India has recently showcased its entire portfolio of products at the International Auto Show in Hyderabad at Hyderabad International Convention Centre from July 22 - 25, 2010.

Be it the Chevrolet Captiva, Spark or the Beat, all the offerings from the GM portfolio will be on display at this much-awaited motor show. P Balendran, Vice-President, General Motors India said that the Hyderabad motor show has provided the company with an attractive opportunity to get more close to its consumers and gain insights about the buying behavior.

Balendran also pointed out the fact that the as Hyderabad is a very important market for the company, it is ensuring the fact that the motor show will result in enhancing its brand equity in the region.

It is to be mentioned here that the company has recently completed its seven years of successful journey after its foray into the Indian market.

The Chevrolet brand was launched by GM in 2003 and the company has so far sold 3,00,000 units of Chevrolet branded products in the Indian market.