Emap Publishing (Netherland) SV has purchased 40.1 % stake in Next Gen Publishing Ltd., which was a joint venture between the Forbes group and HDFC Ltd to publish special interest magazines and business directories.

Emap Publishing is subsidiary of UK-based Emap Plc that one of Europe's largest publishing companies with extensive interests in B2C, B2B, radio, television and digital media.

On Saturday, CEO of Next Gen, H S Billimoria said, “The entry of Emap as a partner throws open vast opportunities for Next Gen to become a leading media group in the country,"

The CEO revealed that with the induction of Emap as a partner, Next Gen has cancelled its plan to raise equity via a public issue.

The current product portfolio of Next Gen includes Smart Photography, Car India & Bike India, Computer Active, Commercial Vehicle, The Ideal Home And Garden and Forbes Yellow Pages.

The company also has two BPO operations, handling inbound and outbound voice processes for Bharti Enterprises in North India and operating as the official Google Adwords Reseller in the country, as a part of Google's strategy to extend its reach to SME advertisers in India.