Cinemax India Ltd. has announced that the company has signed a partnership deal with i-mint, an ICICI Ventures funded company.

i-mint is India’s first and truly national multiple partner loyalty and consumer rewards program by Loyalty Solutions and Research Limited (LSRL).

With the introduction of service, Cinemax customers can now earn i-mint points for their spend at the Cinemax properties and at other top brands within the i-mint network consisting of 6 preferred partners like Airtel, HPCL, Air India, ICICI Bank, Lifestyle and Makemytrip.com.

In addition, there are various strategic partners like Sumaria, V Mart, Sangeetha Mobiles, and hundreds of i-mint affiliated merchants where members can use their i-mint card and earn points to win.

i-mint will be accepted at all Cinemax properties in Mumbai and will soon be accepted at  their franchisees as well as its affiliates.  

Cinemax India Limited, together with its subsidiaries, operates exhibition theatre chains consisting of multiplexes and screens. It operates under the brand name Cinemax. The company also engages in the development of malls in India, as well as offers games, including LAN-based games under the brand name Giggles.

Shares of the company gained Rs 1.65, or 2%, to end at Rs 84. The total volume of shares traded was 69,716 at the NSE. (Wednesday).

The stock had made a 52-week high of Rs 178 on 27-Dec-2007 and a 52-week low of Rs. 79 on 18-Mar-2008.