Big TV, the Direct-to-Home (DTH) service of Anil Ambani's Reliance Communications (RCom), claimed that it has become the fastest growing DTH player in the country, as it has crossed the magic figure of 500,000 subscribers within two months of its launch.
According to the company's CEO Arun Kapoor, crossing the 5-lakh customer milestone within two months is indeed a testimony to the superior value proposition offered by BIG TV, and its success in accelerating the growth momentum of DTH sector in India.”