Citibank has revealed that it will soon enter into a 50:50 joint venture (JV) with Mukesh Ambani-owned Reliance Retail with the aim to distribute the former`s consumer finance products such as loans and credit cards.
According to the sources, the JV is likely to work as a non-banking financial conglomerate (NBFC) with a combined investment of Rs 5 billion.
Citibank has already commenced distributing its retail banking products through Reliance Retail. Citibank has pumped about US$ 62 million in the partnership.