Anil Dhirubhai Ambani Group (ADAG) has decided to re-brand all its ventures in the entertainment industry under the "big" umbrella, to make Reliance Big Entertainment a success.
The group plans to rechristen its media and entertainment arm, Reliance Entertainment, which will now be called as ‘Reliance Big Entertainment’.
The company will begin with Adlabs multiplexes across the country, which will called 'Big Cinema' after modification.