A joint study by the Federation of Indian Chambers of Commerce and Industry (FICCI) and KPMG estimated that the media and entertainment industry will grow at 12.5 percent over the next five years to cross the Rs 1,00,000-crore mark by 2013. The report showed that it grew 15 percent annually since 2006 into an $11.68-billion industry in
2008.
The Study says: "In many ways, 2008 was a testing time for the industry. With the global economic slowdown affecting advertising spends, sectors like TV, print, radio and outdoor that depend on advertising revenues were affected."