The popular platform for online betting Betfair has released its gambling application for the iPhone. This application will help fans participate and place their bets from their iPhones.

It is the very first gambling app to feature in Apple's iTunes App Store. This opposed in case of US is banned because of government laws that restrict users from gambling or such e-gaming measures.

According to eGaming Review chief of the mobile department Betfair, Charles Palmer, said "There were no terms and conditions about gambling. We approached Apple with the proposal and our app, showing it does the normal KYC and age verification."

Palmer further stated that the application runs on Betfair's Exchange system has GPS ability enabling users to place bets when they are in UK and Ireland only.

The industry analysts state this measure to be a strategy of Betfair to exercise their gaming business into the world of mobile technology.