The head of Amazon Web Services (AWS) assured customers on Wednesday that the company is still atop the cloud market, despite new competition that has prevailed within years.

On the first day of the company’s annual cloud conference reinvent, Andy Jassy, senior vice president of Amazon's cloud-computing business, led a two-hour keynote. Jassy said that the company still leads, despite new comers may attract the customers. He added many product announcements, which included QuickSight, a business intelligence service and other was Kinesis Firehose, a service for loading streaming data.

It is not surprising to see that Jassy would spend most of the time giving importance to AWS's top position in the cloud market as there are other competitors in the market too, said Patrick Moorhead, an analyst with Moor Insights & Strategy.

"I believe they are feeling some pressure, not only from companies like IBM and Microsoft but also from organizations that are building their own private clouds. They've had a five-year lead, but that lead is reducing”, Moorhead told Computerworld.

Stephen Orban, global head of Enterprise Strategy at AWS, said that the company is not worried about the rivals moving behind AWS. He added that the company has been into the business since nine and a half years, and have over a million customers.

Jassy didn’t reveal the names of the rivals, but he indirectly pointed out at Google, showing the news articles which stated that Google customers have been unhappy lately.
Rob Alexander, CIO of Capital One, a major US financial company, said that his company is turning to the AWS cloud efficiently and will build great apps for its customers.