Hard Rock Hotel & Casino Bristol officially celebrated its grand opening, marking a transformative milestone for the state of Virginia and the Tri-Cities area. The festivities kicked off with Hard Rock’s iconic guitar smash ceremony, symbolizing the brand’s vibrant heritage. This event, attended by local officials, community leaders, and Hard Rock executives, underscores the casino’s commitment to delivering world-class entertainment, gaming, and hospitality. Spanning 620,000 square feet, the facility boasts state-of-the-art gaming, luxury accommodations, and a premier entertainment venue. It promises to be an economic driver for Southwest Virginia, creating jobs and fostering tourism growth.

1. A Historic Opening for Virginia's First Casino

Grand Opening Ceremony: The Hard Rock Hotel & Casino Bristol unveiled its permanent facility with its signature guitar smash ceremony, an emblematic celebration of the brand’s musical roots.

Legacy of Virginia’s First Casino: Since its temporary debut in July 2022, Bristol Casino has been a trailblazer, introducing legal casino gaming to Virginia.

Community Participation: The event brought together Hard Rock executives, local officials, and community leaders, showcasing the collective effort behind the project.

2. World-Class Facilities at the New Hard Rock Bristol

Comprehensive Offerings: The 620,000-square-foot resort includes:

Nearly 1,500 slot machines and more than 50 table games.
A state-of-the-art sportsbook for sports enthusiasts.
Seven diverse dining options, including the signature Hard Rock Café.
Entertainment and Luxury: Guests can enjoy the 2,000-plus seat Hard Rock Live venue for concerts and events, over 300 hotel rooms, and the Rock Shop for memorabilia. The casino also features designated non-smoking and high-limit gaming areas.

Music Heritage: The casino celebrates Hard Rock’s iconic music legacy, displaying authentic memorabilia throughout the property.

3. Economic Impact and Job Creation

Significant Contribution: Since opening the temporary facility, Hard Rock Bristol has:

Welcomed over 3 million guests.
Paid $68 million in gaming taxes to Virginia.
Donated nearly $1 million to local nonprofit organizations.
Paid out over $262 million in jackpots.
Employment Opportunities: The project created 900-1,000 construction jobs and is expected to generate over 1,400 full-time and part-time positions.

4. Leadership Speaks on the Milestone

Jon Lucas, COO of Hard Rock International: “Hard Rock’s music heritage is a natural fit for Bristol, the 'Birthplace of Country Music.' We look forward to serving Bristol and the surrounding region with world-class gaming, dining, and entertainment offerings.”

Local Leaders: Jim McGlothlin, chairman of The United Company, and Clyde Stacy, president of Par Ventures, highlighted the positive impact on tourism, job creation, and tax revenue for Southwest Virginia.

Allie Evangelista, President of Hard Rock Bristol: “The support from the Bristol community has been inspirational. We are excited to offer guests Hard Rock’s world-renowned amenities combined with Bristol’s legendary hospitality.”

5. Continued Celebrations and Entertainment

Opening Weekend Events: The grand opening celebrations extend into the weekend with performances at the 23,000-square-foot Hard Rock Live venue:

Blake Shelton, Thursday, Nov. 14, at 7 p.m.
Soul Asylum, Saturday, Nov. 16, at 7 p.m.
Regional Destination for Entertainment: The Hard Rock Live venue aims to be a premier hub for concerts and events, attracting visitors from across the region.

6. A Testament to Community Support

Community Impact: Hard Rock Bristol’s success is attributed to the unwavering support of local residents and leaders, ensuring the project’s timely completion and its ongoing benefits.

Legacy of Giving: Beyond economic contributions, Hard Rock’s donations to nonprofits underscore its commitment to the Bristol community.

7. Looking Ahead: A Transformative Era

Tourism Boost: With its comprehensive offerings and commitment to excellence, Hard Rock Bristol is poised to be a major draw for regional and national visitors.

Economic Growth: The facility is expected to catalyze increased spending at local businesses, further enhancing Bristol’s economic landscape.

Hard Rock’s Vision: By integrating its global brand with Bristol’s unique heritage, the casino promises an unparalleled experience that blends world-class amenities with local charm.