In a recent report, Israeli financial newspaper Calcalist has revealed that online retail giant Amazon apparently has plans underway to acquire the mobile chip business of Texas instruments (TI).

As per the translated version of the Calcalist report, citing unidentified sources, Amazon is probably in "advanced talks" with TI for acquiring the company's open multimedia applications platform (OMAP) chip division.

The strategic OMAP-acquisition move by Amazon will potentially mark the e-retail biggie's foray into the mobile chip arena; and underscores a dramatic shift, especially since both Amazon and its main rival, Barnes and Noble, use TI processors in their respective Kindle and Nook devices.

Despite the fact that the Calcalist sources refrained from disclosing the financial terms being negotiated by Amazon and TI for the mentioned mobile-chip business deal, it is evident that the acquisition will boost Amazon's mobile device unit, though it is still unclear as to whether the online retailer will continue selling chips to rivals or use its own technology for itself.

While the Calcalist report remained unsubstantiated by TI spokeswoman Whitney Jodry, who refused to comment on market rumors and speculation, the company has revealed three weeks back that it plans to withdraw from its wireless business.

The reason which TI had given for the decision was that the use of its OMAP chips in smartphones and tablets was becoming a "less attractive" option because of the fact that the company's biggest mobile customers - like Samsung - had started sourcing their own chips.