Melbourne, July 7 : Air New Zealand has pulled their latest in-flight safety video due to an online backlash that featured Sports Illustrated supermodels sharing the airline's safety messages.

The video, entitled 'Safety in Paradise', features Australia's Jessica Gomes along with Christie Brinkley, Chrissy Teigen, Hannah Davis and Ariel Meredith running through the routine aeroplane safety pointers while looking glamorous in their bikinis on the shores of the Cook Islands, News. com. au reported.

The online petition led by Melbourne woman Natasha Young, says that a safety video was sexist and should not be an excuse to objectify the sexualised female body.

The petition states that video was culturally insensitive as it disregarded those who were conservative by nature and were uncomfortable with its imagery and disregards passengers who had been exposed to sexual assault.

The four-minute clip, which has been viewed more than 5 million times on YouTube, sparked an online backlash, with a petition attracting 10,000 signatures on change. org. (ANI)