Apple and Adobe fight seems never ending as both the companies fight for their share of pie for their futuristic aid in online video streaming.

This measure serves a great help in case of video solution companies. As both of them want to capture the maximum share in the current online video sharing market.

Adobe, which is considered as the ruler of online video sharing lends its support via Flash software, is in no mood to lose market share. Adobe Flash is utilized for about 75% of Web video.

Apple on the flip side supports the alternatives for the same. Apple devices fall short on supporting Adobe's software's. Also, Steve Jobs once commented claiming Flash as an outdated format.

This war has resulted in providing benefits to various other platforms. Senior VP marketing, Whatcott, Brightcove claimed that that the war between Apple and Adobe Flash is great for business as companies can make out of this situation.

Meanwhile other means are always there to get videos on websites without Flash but this can be complicated, said an official.