Vodafone has made announcement that it has decided to acquire 100 percent stake in a Danish company, ZYB for a cash consideration of Eur 31.5 million.

ZYB runs a social networking site focused on cell phone users that allow them to back-up and share their handsets’ contact and calendar information online.
 
After completion of the acquisition deal, ZYB would be incorporated into Vodafone’s Internet Services Division.

Pieter Knook, Vodafone Group's Internet Services Director, stated, “This acquisition is consistent with our strategy of delivering products and services which meet our customers' total communication needs.”

Moreover, the buyout would also strengthen the range of communications services offered by Vodafone.

By making use of a web portal as a link between the PC and the mobile device, ZYB offers up an synergistic mode for people to nurture, contact and expand their contacts and build up links with those contacts' wider networks.

“This is Web 2.0 in action,” Mr. Knook added.

The company also said that the ZYB acquisition would augment communication choices for customers and lets them to send messages and images from their PC to several mobile devices in their mobile community.