Announcing plans to re-enter into cola market early next year with the launch `Cafe Cuba,' Parle Agro Chairman & Managing Director Prakash Chauhan said that the new brand would be able to garner a market share of 7 per cent within the first year of its launch.

Chauhan claimed that they had created a completely new category in the field of carbonated soft drinks, and that it took them a decade to develop the differentiated product. Parle Agro has plans to roll out Cafe Cuba by January or February next year.

Announcing the new product, Chauhan said, "We are creating a completely new category in the carbonated soft drinks space . we thought this could stand out clearly. The vision is to create a differentiated product and it took us 10 years to develop it."

Cafe Cuba will primarily target at the youth. It will be made available in 250 ml can and 250 ml PET bottle, which will cost Rs 20 and Rs 15, respectively. The upcoming carbonated soft drink will also be made available in 500 ml and 1 litre bottles, but Chauhan declined to reveal their prices.

Parle Agro had quit the carbonated soft drinks space in 1993, after selling its popular brands like Thums Up, Citra and Limca to American beverages giant Coca-Cola.