Times Internet Ltd, the digital wing of the Times of India Group, has announced a strategic partnership with American business news site Business Insider.

The partnership will lead to the creation of Business Insider India, which will be a blend of the America's most popular news site's real-time, intensive approach to news and qualitative editorial expertise of Times Internet.

The new venture will deliver a strong portfolio of qualitative global as well as localized news content for the Indian audience.

Speaking about the partnership, Business Insider's founder and Editor-in-chief Henry Blodget said, "We have many loyal readers in India, so making it the site of the latest international version of Business Insider makes a lot of sense for us."

The partnership will allow Times Internet to provide Indian users with easy access to international news content covering a broad range of subjects, including business, career, digital trends, industry reports and advertising.

Times Internet has been making efforts to utilize The Times Group's multimedia resources to develop and evangelize Business Insider India locally.