Spice has invited Sonam Kapoor to become his brand ambassador.

Spice believed that Sonam Kapoor's union with the company proves to be beneficial for the company.

Sonam Kapoor is the director's delight to work with and one of the emerging superstars in the Indian Film Industry. She has begin her career as a assistant director to Sanjay Lila Bhansali during the making of the film Black, later on she appeared on the screen in the films like Saawariya and Delhi 6.

Spice announces Sonam Kapoor's association with the company. The marketing experts working for Spice Mobiles are keeping their finger cross for long and successful relationship. Vivek Bali, Group President, Global Branding & Marketing, Spice said, "We are delighted to welcome such a talented and versatile actress in Spice family and believed that Sonam kapoor will reflect strong connection with our brand traits."

Kunal Ahooja, Director& CEO, Spice Mobiles further adds that the Company is confident that Sonam Kapoor fits in the frame of spice mobiles. She shares similar traits as spice possess like energetic, youthful, strong vivacious etc.

Adding a creamy layer to all this, Sonam Kapoor said I am happy to be associated with a brand like Spice.