After the Ace tennis player Sania Mirza drove into several controversies over her marriage with the Pakistani cricketer Shoaib Malik, the reports suggest that her brand value has taken a major hit over the last couple of weeks.

Cadbury Bournvita for that matter has already decided to take Sania out of the Picture of its commercials last month itself and also does not plan to renew the year-long contract.

In fact, Andreas Gellner, MD Adidas India has agreed that the tennis player hasn't been able to put up a consistent show over the past 16 months which has eventually led to a major drop in her brand rankings.

Notably, Adidas signed a multiple-year endorsement contract with the tennis player in 2008. Experts believe that Sania who once charged Rs. 1-2 crore per endorsement has been struggling to make up for the depleting brand image since the news of her marriage has started to move around in the market.

Sania once promoted various Indian and multinational brands including Tata Indicom, Hyundai Getz, Lotto Sport Italia, Sprite, GVK Industries, Sahara India, Atlas Cycles and Tata Tea.