Safexpress Pvt Ltd, leader in the Supply Chain and Logistics Industry, has launched its new service ‘Stock2Shelf’, to offer up value added supply chain services to the Malls across India.

This is the first of its kind ‘end-to-end professional mall supply chain service’ in the country for the retail stores inside the malls and is all set to redefine the Mall-Scape. This pioneering end-to-end service addresses the supply chain management needs of key retailers across India in a specialized and competent manner.

The service will allow retail stores inside malls to work smoothly, mainly during all national holidays, Sundays and during sale period as well, when malls experience heavy footprint.

The Stock2Shelf service guarantees ‘time-definite’ delivery via efficiently trained team, which looks after stocks together with the required paperwork needed to enter the malls because of the increased security checks. This service is likely to facilitate the store owners of Mall to increase their brand image.

Mr. Vineet Kanaujia, General Manager - Marketing, Safexpress, said, “Retail is the largest vertical for Safexpress and contributes to 1/5th of the total business of the company. It was noticed that the retail stores inside malls were unable to make best use of the available resources owing to the lack of a professional supply chain service. Therefore, we have introduced this unique and innovative service to enable the store managers to operate efficiently. It will also allow these retails stores owners of malls to serve their customers with a wider variety of goods.”

Stock2Shelf service provides complete mall supply chain services, inclusive of movement of retail and lifestyle goods, inspection and estimation, expert packaging, security clearance, storage and destination delivery, unpacking and reassembling/setting of retail goods, and finally reverse logistics.

For this pioneer service Stock2Shelf; Safexpress will work under a new logo and dedicated trucks, in green colour will be serving the retail stores inside Malls. These trucks will be plying 24x7, 365 days a year.

“Every retail store hopes to convert its footfalls into sales and Stock2shelf is an innovative way by which the store owners could achieve this. Moreover, the vibrant logo of this service depicts the lifestyle elements associated with malls which highlights the intrinsic value of this service. The logo also connotes the end-to-end supply chain services provided to retail stores by us, starting from our warehouse to the retail store shelf,” Mr. Kanaujia added.

This service has now been launched on a pilot basis for all the malls in Gurgaon including Ambience mall, DLF City Centre, Gurgaon Central, MGF Mega City, MGF Metropolitan, Mega Mall, Sahara Mall and DLF Grand Mall. Safexpress plans to gradually extend the footprint of this service across the country. This service will be a major focus area for Safexpress for the year 2009.