Reliance Life Insurance is the numer uno private player as it managed to sell the highest number of policies in the year 2009-10. The list includes names of 21 other private players. LIC, however, retained its position as the market leader in life insurance segment.

Reliance Life is part of Anil Ambani's ADAG.

The company sold 23.2 lakh policies in 2009-10 as against 22.1 lakh policies in the previous year. In the month of March alone, it sold 3.4 lakh policies.

Reliance was followed by Bajaj Allianz Life Insurance as it sold 22.3 lakh policies for the year 2009-10, the industry sources said on Thursday.

The other prominent players in the field were ICICI Prudential Life and SBI Life. They sold 17.6 lakh and 13.5 lakh polices for the same year, respectively.

In total the private players sold as many as 1.4 crore life insurance policies, which is much less than what the state-owned LIC sold for the same period. LIC sold 3.8 crore policies as against 3.5 crore in 2008-09.

As for the segment, the life insurance sector showed a growth rate of 25 per cent and collected a first year premium of Rs 1.09 lakh crore in 2009-10.