London, Oct 20 : Trying really hard to come up with a good presentation to impress your client tomorrow? Well, in that case, make sure you do it after dinner, for according to a new research, people are at their most creative late at night with 10.04pm the most likely time for a eureka moment.
According to a new survey, brainwaves are least likely to strike in the afternoon.
The least creative time in the day is 4.33pm, with 92 per cent of people admitting to feeling uninspired in the afternoon, the survey found.
The poll of 1,426 people showed that a quarter of us stay up late burning the midnight oil when seeking inspiration, the poll by the Crowne Plaza hotel chain showed.