Cairo - US media mogul Walt Disney once said, "The way to get started is to quit talking and begin doing," which is what the Doing Business report has pushed several Middle Eastern countries to do for the past six years.

Countries in the Middle East and North Africa compete to score better in the annual Doing Business report, published by the International Finance Corp, a World Bank group.

In order to entertain Middle East folks, INX Media, a division of INX Network, has made announcement about the launching of its Hindi general entertainment channel (GEC) 9X and music channel 9XM in the Gulf and the Middle East.

For it, the company has appointed a Dubai-based Media Solutions, headed by Altaf Alimohamed (former Star TV EVP) to spearhead its push into the Gulf Cooperation Council (GCC) and other Middle Eastern countries.

Media Solutions is a boutique media consultancy business based in Dubai's Media City.

Saudi Arabia, Bahrain, Kuwait, Oman, Qatar and the United Arab Emirates (UAE) are the members of GCC.