In order to entertain Middle East folks, INX Media, a division of INX Network, has made announcement about the launching of its Hindi general entertainment channel (GEC) 9X and music channel 9XM in the Gulf and the Middle East.

For it, the company has appointed a Dubai-based Media Solutions, headed by Altaf Alimohamed (former Star TV EVP) to spearhead its push into the Gulf Cooperation Council (GCC) and other Middle Eastern countries.

Media Solutions is a boutique media consultancy business based in Dubai's Media City.

Saudi Arabia, Bahrain, Kuwait, Oman, Qatar and the United Arab Emirates (UAE) are the members of GCC.

While lecturing on the occasion, Mr. Peter Mukerjea, chairman and chief strategy officer of INX Media said, “I am confident that Altaf and Media Solutions will help us take the popular programming of 9X and 9XM to millions of TV viewers in the Middle East.”

At present, INX media is broadcasting three channels including entertainment channel 9X, music channel 9XM and a news channel NEWSX.

After its launch in 2007-08, 9X claimed that it has achieved an unprecedented and consistent growth within six months of its launch, and has reached a high of 76 million viewers in a single week. There are more than 5.5 million expatriate Indians in the Gulf.