Detroit - Toyota Motor Co on Monday unveiled the third version of its best-selling hybrid car, the Prius, one day after Honda Motor Co launched a similar car it hopes can eat into Toyota's commanding share of the hybrid market.
The 2010 Prius, which Toyota says is more fuel-efficient than any other car on the market, was the highlight of this year's North American International Auto Show in Detroit, a toned-down affair as automakers leave behind one of their worst sales years in decades.