India's heartthrob and one of the most talked about male celebrity of Bollywood is in news again. The film star generally hits the news headlines for different reasons ranging from his link ups, break ups, and sometimes his movies too. But this time, he in news because of the various brands, being added to his endorsement list.

He had already replaced King of Bollywood, Shahrukh Khan, as the Brand Ambassador of Pepsi. Now he has bagged John Players contract, which earlier had Hrithik Roshan as their endorser. ITC's John Players has signed this most stylish actor of Bollywood as its new brand ambassador. The company will also be launching an entirely new advertising campaign featuring Ranbir, in the month of April. The company stated that Ranbir has been roped in as the brand ambassador to appeal the young consumers. ITC also revealed a new brand logo.

Ranbir has entered into Bollywood only three years ago but he is emerging as a threat to big names of Bollywood. But Ranbir very humbly has states to the media that he is taking forward Shahrukh's legacy. He also adds that he has great respect for Hrithik Roshan as he is the style icon of Bollywood.