Chandra Siddhartha of `Aa Naluguru and Madhu Masam'-fame is directing and producing a film under the banner of Filmotsav with Sarwanand as hero. The shooting of the film was formally launched at Ramanaidu Studio with young sensation Ram giving the clap, Dr D Ramanaidu switching on the camera for the muhurat shot picturised under the honorary direction of Neelakanta.