Google Adsense integration with Google Analytics will offer more data to Publishers
Google Adsense publishers will be able to get more data about user activity as Google has integrated Google’s Website traffic metrics solution, Google Analytics with its product for online publishers.
The service will be available for limited accounts. Existing Publishers may see an invitation link on their Adsense Account Dashboard.
Google Adsense publishers have been asking for more details about user activity and clicks data from Google. The current development will help publishers to get more data and base their decisions on user behaviour.
In an official blog post on Google Adsense Blog, Vineesha Malkani informed that Google Adsense will now support Google Analytics, which will help publishers to get more data about their users and performance of advertisements. Publishers will be able to target traffic from other geographies and get more information about referring websites.
Google Adsense Publishers will be happy to get more data and they can integrate their existing accounts at Google Analytics with their publisher account.