Sears Holdings Corp shares have fallen during the extended trading yesterday after the company said that is expected to record a loss during the fourth quarter.

The retailer said that it has recorded lower sales during the key holiday season as the households faced pressure to cut expenses as wages increased lower than inflation.  The Hoffman Estates, Illinois-based company said yesterday in a statement that the loss would fall to $250 million to $360 million during the quarter till 1 February, 2014.

Experts have said that apparell companies faces pressure this holiday season.  The company had recorded a net loss of  $489 million, or $4.61 a share.  Chief Executive Officer Edward Lampert has been selling assets, selling locations and spinning off the smaller-format stores and part of the Canadian business as its sales continues to fall across markets.

The shares of the company fell13 percent to $36.99 after falling as low as $33.51.  Sears shares has recorded a growth of 19 percent in 2013.