It has been revealed by a leading motor vehicle company, Force that it shall be launching a new SUV in July.

It is going to be a dynamic new vehicle all set to hit the Indian roads and shall compete with Mahindra Scorpio and Tata Safari. The company has created a projected sale of about of 4,000 units in the very first year of its launch in the Indian market.

Prasan Firodia, Managing Director of the firm was of the view that "Our core business remains a commercial vehicle that is our bread and butter. This is another vertical being created as the market is growing”. He further added that there is scope for long term development for this project. “Growth in the automotive industry is going to be tremendous and the company is not looking at this segment for short-term gains”, he said.

The automotive market is storming with new and exciting new models by a number of companies. It would be interesting to see how this new model by Force Motors is able to take on the competition that is prevailing in the market. It is essential to see how the customers would respond to this new vehicle and whether or not it is able to beat its rivals.