Volkswagen Passat Bluemotion will be launched in March
European car brand Volkswagen is all set ready to launch the new edition of Passat in India. This new car will be BlueMotion technology enabled. Volkswagen has plans of launching this car by March, 2011.
About the launch, Volkswagen Group Sales India's Director Neeraj Garg told media, "We will launch the all new edition of Passat in the Indian market by March 2011. It will be launched at the same time as the 'Think Blue' campaign is introduced in the country."
Think Blue is company's campaign for promotion of eco-friendly vehicles. European car makers adopted blue color for their eco-friendly cars. Company is widely promoting 'Think Blue' as next big step by Volkswagen after 'Think Small'. Volkswagen used 'Think Small' campaign for the promotion of its Beetles.
Garg revealed to reporters that the Passat will come with BlueMotion features in India. Some of these features include start stop engine, brake energy recuperation, DSG duel clutch gear box and a highly fuel efficient engine.
Car will also have reduced CO2 emission, as low as 128g/km. The company thinks that launch of Passat will be greatly supported by its 'Think Blue' campaign. Price of Passat is not yet revealed by company. But it is said that price of car will be in 25 lakh segment.