The U. S. and the Western Europe are in queue for a double-digit growth in the coming five years, said some Forrester reports.

According to the US Online Retail Forecast, 2009 to 2014, the United States online retail commerce is seemingly growing at a pace of 10 per cent a year compounded annually to reach $249 billion by 2014. In case of Western Europe, 11 percent annual gain is expected over the next five years, hitting 114 billion euros ($155.7 billion) by 2014, said a second report from Forrester titled "Western European Online Retail Forecast, 2009 To 2014."

The reports also said that while 40 percent of all online retail sales in the US encircles around clothing, consumer electronics and computers, in Europe the top generator is clothing, a one stop point for top online trades. However, books and event tickets were also amongst the famed sellers too.

Massachusetts-based Research firm Forrester Research believed that the focus on using the Internet and mobile technology to influence sales at stores was the key reason behind this surge. Also factors such as expediency, miscellany, value, and price remained key drivers.

Buyers on the other hand acknowledged the richer, novel shopping experiences offered by the web sites.