Leading car manufacturer Ford India launched the stylish new Ford Ikon iKool, with a blend of advanced hi-tech features, sophisticated design and unmatched interior. The new model comes with iKool badging, chrome deck lid appliqué, Black BSPM and spoiler that is more than sufficient to experience highly comfortable and unparalleled driving experience.

Nigel Wark, Executive Director, Marketing, Sales and Service, Ford India said: "Its new feature rich persona along with legendary driving characteristics will appeal to the upwardly mobile and ambitious customers who want their car to complement their active lifestyles."

Loaded with the iPod compatible Mp3 audio system, the model comes with the remote keyless entry, and an anti-theft mechanism for convenience and safety. The car emerged as one of the most reliable sedans in India at 52-day 'Ikon Cross Country Drive'.

J D Power too ranked it at top place in the entry level mid-size segment in the recently-released J D Power Asia Pacific Vehicle Dependability Study 2009.

Mr. Wark further said: "The Ikon has proved its mettle and raised the bar in terms of dependability and fuel efficiency during the marathon 'Ikon Cross Country Drive' registering an extremely low cost of ownership which makes the iKool a phenomenal value vehicle that is feature rich, dependable and affordable."