The event took place on Friday April 3rd evening at Taj Lands End, Bandra Mumbai. There were Kajol, Shiney Ahuja, Neha Dhupia, Diana Hayden, Kunal Kohli, Tisca Chopra and NGO poster boy Rahul Bose present at the event but the real star who bagged all the attention of the media and also the present stars was Slumdog Millionaire's little Jamaal - Ayush Mahesh Khedekar. With a newly acquired scorpion tattoo on his upper arm, Ayush was enjoying all the attention that he was getting. Kajol seemed very intrigued by his style and spoke to him more than the other stars. Ayush too preferred to talk more to her.

The Shiksha is started by Proctor and Gamble and aims to support poor children's education through the sales of Shiksha accredited products own by the multinational giant. -Sampurn Media