It has been proved by a novel study that a Nintendo that carries a price tag of £100 is no better than a 10 paise pencil at stimulating the memory. After the latest study, the claim by Nintendo that the DS Lite boosts the brain has been disapproved.

It was being long claimed by Nintendo that the blood flow in the brain and practical intelligence could be vastly improved via the 'edutainment' programs, such as Big Brain Academy and Brain Training. If adhered to the company, then these programs can apparently make users two to three times better in tests of memory, the capacity of which could be measured by brain age.

However, the survey conducted on ten-year-old children has shown that none of the claims given by the company in its advertising campaign are true, that said the users can test and rejuvenate their grey cells.

It was confirmed by Alain Lieury, professor of cognitive psychology at the University of Rennes, Brittany, who conducted the survey that if in case the program does not work on children then it won't work on adults either.

In order to reach to this conclusion, the kids were divided in four groups, following which the first two did a seven-week memory course on a Nintendo DS, the third did puzzles with pencils and paper, and the fourth just went to school as normal. Furthermore, the children were also engaged in logic tests, memorizing words on a map, doing sums and interpreting symbols.

"The Nintendo DS system failed to show any significant improvement in any of the tests," report the researchers.

"The more the brain is used in a challenging way, the better can it work," said Ryuta Kawashima, the Japanese neuroscientist having developed Brain Training.

It was further added by him that the mental processes of one's brain start to deteriorate if used only in daily routine life.