Hyundai to make one more attempt in the SUV category

Hyundai to make one more attempt in the SUV categoryAfter making failed attempts in the SUV category with the launch of Tucson and Terracan years ago, Hyundai India is aiming to give the category another shot with an attempt to gain ground in the segment. Notably, the company is planning to launch its much-popular SUV Santa Fe by the end of this year in the Indian market.

For the uninitiated, Santa Fe was launched globally in 2001 and has been one of the most popular products in the Hyundai portfolio. In fact, the SUV is expected to change the fortunes of the auto major in the SUV segment.

The competition in the SUV segment has gone up considerably in the past few months with Toyota launching its Fortuner in the Indian market and Ford India launching the new variant of the Endeavour in the Indian market.

In fact, the company is planning to launch its 800cc product in a couple of years in the Indian market which is expected to further spruce up the volumes of the automaker in the Indian market.

It is believed that the company will launch the small car by 2011 in the Indian market.