Leading automobile manufacturer, Hindustan Motors launched a new sports utility vehicle ‘Outlander’ on Friday. It would also launch some other vehicles in the coming months.

Outlander is an ‘all wheel control’ (AWC) sports utility vehicle that supports 16 valve MIVEC (Mitsubishi Innovative Valve Timing and Electronic Control system) petrol engine. It supports advanced control systems, safety and luxury features. 

The price of the vehicle is fixed at Rs. 20.20 lakh. The company is assembling it in its Tiruvallur (Chennai) car plant. Japanese auto major, Mitsubishi would provide assistance in its marketing and manufacturing as per their agreement.

The managing director of Hindustan Motors, R. Santhanam said that the new SUV is aimed to attract the passionate people who want to enjoy new sports experience. The SUV is designed with the MIVEC technology of Mitsubishi. It would make it very eco friendly, fuel efficient and best performer. The company has set a target to sell at least 100 units of the SUV every month.

The chairman of HM, Mr. C. K. Birla said that the market conditions would become favorable for sale before the festival season. The prices of raw materials are coming down and company is expected to improve the margins.